Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness.

-The Point of Purchase Institute, Washington, D.C.

A significant amount of shopping occurs on the way home from work. Consumers report these purchases are contemplated during the day and on the way home. As such, outdoor advertisings are vital to impact shopping, purchasing and decision making on the way to home from work.

-Arbitron National In-Car Study, 2003

The more miles Americans travel in a car each week, the less time they spend with television. Those who travel (as a driver or a passenger) more than 260 miles per week in-car- are upscale, educated and far more likely to be employed full-time than the average American.

-Arbitron National In-Car Study, 2003